Event Details
IT'S NOT IF. IT'S WHEN. DEALING WITH MEDIA IN TIMES OF CRISIS
| Date: | March 28, 2024, 11:30am – 1:30pm |
| Location: | IRSC Chastain Campus, Wolf High-Technology Center (Building C) 2400 SE Salerno Road Stuart, FL 34997 |
| iCal link | Add to Calendar |
About the Presentation:
No comment. That's your first reaction when a reporter calls, but that simple response can cause serious damage to your brand. Sexual harassment, hate speech, any crisis can affect your bottom line.In this dynamic session, I will teach you the tips and tricks reporters use to bait you into something you don't want to say. We will role-play real-life scenarios that your colleagues have dealt with to understand better how to manage the media in times of crisis.
Learning Objectives:
How to create a crisis plan, why saying no comment damages your reputation, how to handle media while engaging your employees
About the Speaker:
As a marketing strategist and media coach, Corey Saban will teach you the power of story while enhancing your leadership and business development skills through effective presentation training. Clients depend on his ability to take complex information and distill it into memorable messages that drive results.
In times of crisis and chaos, Saban provides a thoughtful approach designed to help you get ahead of the challenge without falling victim to tricks and traps from the media. His crisis management sessions create eye-opening experiences as Saban role-plays real-life scenarios providing numerous takeaways to help you protect your brand’s reputation.
A former Emmy nominated, and Associated Press award-winning TV journalist Saban’s media career encompassed interviews with some of the world’s most respectable and recognizable figures
Tickets:
- $35.00 Member Luncheon Attendance
- $50.00 Non-Member Luncheon Attendance
- $20.00 Board Member Only Luncheon Attendance
- $20.00 IRSC Faculty or Student Luncheon Attendance
Registration Options:
MEMBER REGISTRATION (Login Required)
